tulle rose shirt by Y/Project, faux fur coat by McQ, faux leather pants by 7 of all Mankind, patent derby by Acne Studios, photography by Jordan Ji

It’s been a year since my Valentines Day note on buying yourself a flower. While many circumstances in my life has changed, I’ve never been more committed to the notion of self-love. A big part of that is learning to respect your mind and body above distractions that neither contribute to your growth nor well-being. For me, that was forgoing the traditional notions of masculinity that was limiting how I expressed myself and moving past the ego trip I got from what others were saying about me. The former has been a constant evolution since I started this blog, while the latter is ironically derived from self-love.

I’ve somewhat mistaken loving yourself as building an ego that is capable of protecting and defeating judgment, when reality it only makes you weaker. In the digital age where comparing against others is too easy, I’ve learned that narcissism is not self-love and instead means you’re taking yourself too seriously. That was when I decided that this blog and the follower count is not me, but is instead a good representation of the work I produce. Starting the Behind-the-Scenes series on my Stories (every Wednesday), where I show funny bloopers of myself, has been a shift from being too serious to being more lighthearted and fun. In that sense, I feel that self-mockery is almost a good way of loving yourself if it means acknowledging your flaws and owning up to it. So on this occasion of love, whether you’re single or not, I hope you take some time love yourself, laugh at yourself and experience what it really feels like to embrace yourself.

-Matt Chu


special thanks to Adriana Stan of W Magazine for ideation and Jordan Ji for the photography.

I’m super excited to share with you the first ever 360° fashion editorial shoot (go ahead, click and scroll around). While fashion editorials are traditionally print spreads, I wanted to elevate the visual experience into something more immersive and interactive. Thanks to the newest technologies, I was able to produce this editorial panorama that showcases my outfit in various angles and poses, all shot in one-go. Look wise, I’m wearing a wool peacoat, sequined turtleneck and my favorite pair of slouch boots for a sleek, yet edgier look. Shooting this was quite a challenge (talk about the cold weather), but the results are breathtaking and I couldn’t be more excited to share and produce more experiences like this. Enjoy!

-Matt Chu

 

Pictured: H&M faux-fur coat (sold out, similar here and here), MSGM crushed velvet trousers (similar here and here) and pink V-neck and turtleneck (similar here and here)

If there’s anything we can learn from this past FW’ season, it’s that faux-fur is more fabulous than real fur. From cruelty-free brands such as Stella McCartney and Shrimps to traditional fashion houses like Miu Miu and Gucci (which recently banned the use of real fur), designers show that there’s nothing modern about torturing animals raised specifically for their skin. This includes any item tagged with fur OR shearling. Technologies are advanced enough to make faux-fur coats just as warm and most importantly cuter than ever (think bright colors like the one pictured). Consumers who adore and advocate for fur do not see past their prestige-driven mentalities and realize that animals do not need to be killed to establish their “superiority”. So next time you’re looking for a fuzzy coat, opt for that faux-fur one, because your morals and the piece’s cuteness will only make you a better (looking) person.

-Matt Chu

visual: determined to make things happen in 2018

I love end of year, since I can really self-reflect and figure out what I want to improve on and accomplish in the new year. Although New Year Resolutions these days seem to be practically a joke with “new year, new me” tossed around ironically, I still believe it’s the prime time to make meaningful changes (or superficial, if you prefer). Making goals by nature is working for the better and that’s quite beautiful when you think of it happening on an individual basis at a global scale.

Of course, New Year Resolutions are notoriously hard to keep up with, since we tend to be overly optimistic and want the next year to be the best year. However, following through with our intentions is even more important than the goal making, since actions really speak louder than words when it comes to benefiting yourself. There’s nothing more detrimental to our well-being than setting life-changing goals, only to flake on them and ultimately disappoint ourselves. That causes a repetitive mental cycle that lowers confidence and discourages us to pursue our passions. With that said, I’ve put together a three-step guide on how to actualize your goals, so whatever you have in plan for 2018 will finally come through:

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Pictured: Superdry Red Puffer (available here), N°21 Jungle-Print Playsuit and Barneys Private Label slouch boots (available here and similar here)

I admit I wasn’t a fan of the puffer coat and always thought of them as the bane of winter fashion. It wasn’t until Raf Simons started making them oversized and in red that made me consider the highly practical item a stylish one too. Since then numerous brands have hopped onto the trend and produced the puffer in various saturated tones and “avant-garde” cuts. But of course, the styling remains pivotal to making the look work, since they easily look like any average *cold* person’s coat. So here’s a quick styling guide on how to make the puffer coat a fashion statement: View Post