pictured: Richard Quinn duchess satin floral coat, Balenciaga floral knife boot

When I started this blog three years ago, the idea of having a sizable social audience felt impossible given the saturated blogging market. Well here I am, 374 Insta posts, 183 outfits later, standing at 100K!! It hasn’t always been easy to keep up, since I still work full-time in corporate America, but the creative fulfillment I’ve derived from ensembling outfits, ideating shoots and producing them has been a highlight of a life time. After two years in the corporate life, I’ve realized how rare it is have a hobby that fuels your passion and has a larger purpose, so I’m incredibly grateful for that.

photo set collaged from 55 past photo shoots

Larger than myself, this milestone is an important testament to the movement that is true to my heart: genderless fashion. Had there not been a market for it, my blog probably would have never taken off. But in our increasingly accepting society, it’s shown again and again that people aspire to see people dress for themselves. No gender norms and no insecurity that many times cause fashion to be dull. For me, that means wearing a dress if I think it’s pretty, regardless of whether it flatters me or whether most people think dresses are for women only. Those are incredibly empowering moments that I want to continue to embody; to visually mold our perceptions of gender and identity for our society to become even more accepting and inclusive.

friends pictured left to right: Karen Reyes, Stephanie Pan, Jordan Ji, Emily Kao and Kat Hsu. not pictured: my incredible mom, dad and brother, Anami Nguyen, Olivier Canovas, Robin Zhao, Nina Skoko and special mention: Stephanie Zheng, Tiffianie Qian, Areta Chen

Of course, all of my accomplishments are only possible because of supporters like you and my family and friends who spend time engaging with my posts and help my vision come true. Nothing’s ever a one-man show, and in my case, my close friends (pictured above) and my family have shown so much patience in helping me take photos and providing constructive feedback. Without you and them believing in me, I would not have as much perseverance in maintaining this high maintenance hobby. So on this special milestone, I wanted to thank you for allowing me to do what I do and hope that you stick around for years more worth of beautiful content.

A visual representation of what support looks like

xx Matt

Maison Margiela Sequined tulle dress via yoox, Stella McCartney white toe cap boots

If you’ve read my Fall/Winter trend report, you’ll know that I’m very into silver and sequins for this season. While escapism is always top of mind, this time it’s beyond the sun and beaches- we’re aiming for the stars. Inspired by retro sci-fi films that get the future all wrong, but manage to make fashionable statements for the 90’s and 2000’s, I take visual cues to portray a Martian landing on Earth (above) and the Martian attempting to exercise (below). While these may not be the everyday workwear, you’ll be sure to catch me wearing these space age ensembles during the next Space X launch.

left: Jil Sander PVC flats, right: Pihakapi shearling azure biker, Isabel Marant coated silver pants both via yoox, MR x Net-a-Porter gold boots

-Matt Chu

Color-blocked blouse by Céline and Teal Trousers by MSGM

A common complaint I hear from people (and me too) is that they wished they could care less about what others think. In a world where likability is tied to how well you can mimic others in social settings or how much skin you can show on Instagram, it’s easy to forget to do things for yourself. Only you. It may sound selfish, but I strongly believe that those who take care of themselves are less likely to project sh** onto others and are generally more helpful people, because they have the bandwidth to give. By choosing to live life based off social judgment and expectations, we develop that inner devilish voice that *always* find a way to bring ourselves down. That worst critic reflects societal do’s and don’ts we learn growing up. It doesn’t take into account what you envision, what you dream of and the unpaved paths that have no precedents. And of course to pursue that path requires courage, lots and lots of it. So whether that takes form in daily affirmation podcasts or telling yourself how great you are in the mirror, always cheer on yourself and be your own biggest fan. Celebrate all that you’ve accomplished (instead of tearing it down) and keep doing you, because the support you provide yourself will be what pushes you through the end.

-Matt Chu

IMG_6285 copy

Growing up, I’d never thought I could wear women’s clothes. I thought women’s fashion was meant to be feminine, and men’s masculine; breaking the dress code meant being less of a guy than I already was. Not so true anymore. In fact, people often compliment on my outfits and are surprised when they hear some pieces are women’s.

It started with the photo shoot above. View Post