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Pictures via Vogue.com for GUCCI 

If you keep up with men’s fashion in any manner, you’ll know that the menswear business is growing much faster than the women’s. After all, you can’t blame anyone for wanting to look and feel beautiful (if you’re still too stuck up on masculinity, you’re missing out fellas). And while the men’s industry still needs improving, brands are starting to inhabit the space more with one key ingredient: androgyny.

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mattchupicchu gucci

Runway shows by no doubt drive fashion’s glamorous image. Yet, with media platforms democratizing the front row experience and economic uncertainty plaguging the future of high-end retail, there’s definitely a shift in the function of runway shows.While they have always served a business purpose to some extent, utilizing them for branding has become a developing trend amongst designers. View Post