special thanks to Adriana Stan of W Magazine for ideation and Jordan Ji for the photography.

I’m super excited to share with you the first ever 360° fashion editorial shoot (go ahead, click and scroll around). While fashion editorials are traditionally print spreads, I wanted to elevate the visual experience into something more immersive and interactive. Thanks to the newest technologies, I was able to produce this editorial panorama that showcases my outfit in various angles and poses, all shot in one-go. Look wise, I’m wearing a wool peacoat, sequined turtleneck and my favorite pair of slouch boots for a sleek, yet edgier look. Shooting this was quite a challenge (talk about the cold weather), but the results are breathtaking and I couldn’t be more excited to share and produce more experiences like this. Enjoy!

-Matt Chu

 

Pictured: H&M faux-fur coat (sold out, similar here and here), MSGM crushed velvet trousers (similar here and here) and pink V-neck and turtleneck (similar here and here)

If there’s anything we can learn from this past FW’ season, it’s that faux-fur is more fabulous than real fur. From cruelty-free brands such as Stella McCartney and Shrimps to traditional fashion houses like Miu Miu and Gucci (which recently banned the use of real fur), designers show that there’s nothing modern about torturing animals raised specifically for their skin. This includes any item tagged with fur OR shearling. Technologies are advanced enough to make faux-fur coats just as warm and most importantly cuter than ever (think bright colors like the one pictured). Consumers who adore and advocate for fur do not see past their prestige-driven mentalities and realize that animals do not need to be killed to establish their “superiority”. So next time you’re looking for a fuzzy coat, opt for that faux-fur one, because your morals and the piece’s cuteness will only make you a better (looking) person.

-Matt Chu