special thanks to Adriana Stan of W Magazine for ideation and Jordan Ji for the photography.

I’m super excited to share with you the first ever 360° fashion editorial shoot (go ahead, click and scroll around). While fashion editorials are traditionally print spreads, I wanted to elevate the visual experience into something more immersive and interactive. Thanks to the newest technologies, I was able to produce this editorial panorama that showcases my outfit in various angles and poses, all shot in one-go. Look wise, I’m wearing a wool peacoat, sequined turtleneck and my favorite pair of slouch boots for a sleek, yet edgier look. Shooting this was quite a challenge (talk about the cold weather), but the results are breathtaking and I couldn’t be more excited to share and produce more experiences like this. Enjoy!

-Matt Chu

 

Pictured: H&M faux-fur coat (sold out, similar here and here), MSGM crushed velvet trousers (similar here and here) and pink V-neck and turtleneck (similar here and here)

If there’s anything we can learn from this past FW’ season, it’s that faux-fur is more fabulous than real fur. From cruelty-free brands such as Stella McCartney and Shrimps to traditional fashion houses like Miu Miu and Gucci (which recently banned the use of real fur), designers show that there’s nothing modern about torturing animals raised specifically for their skin. This includes any item tagged with fur OR shearling. Technologies are advanced enough to make faux-fur coats just as warm and most importantly cuter than ever (think bright colors like the one pictured). Consumers who adore and advocate for fur do not see past their prestige-driven mentalities and realize that animals do not need to be killed to establish their “superiority”. So next time you’re looking for a fuzzy coat, opt for that faux-fur one, because your morals and the piece’s cuteness will only make you a better (looking) person.

-Matt Chu

Pictured: Superdry Red Puffer (available here), N°21 Jungle-Print Playsuit and Barneys Private Label slouch boots (available here and similar here)

I admit I wasn’t a fan of the puffer coat and always thought of them as the bane of winter fashion. It wasn’t until Raf Simons started making them oversized and in red that made me consider the highly practical item a stylish one too. Since then numerous brands have hopped onto the trend and produced the puffer in various saturated tones and “avant-garde” cuts. But of course, the styling remains pivotal to making the look work, since they easily look like any average *cold* person’s coat. So here’s a quick styling guide on how to make the puffer coat a fashion statement: View Post

 

Pictured: Robert Graham Shirt, Chloé Cady track pants, MR x Net-a-Porter Gold Boots

It’s easy to become increasingly immune to hatred with every new act of terrorism (we were reminded of it again this Halloween). And while it is important to be careful and stay safe, it is also worthy to remind ourselves to embrace and love one another just a little more. Hate doesn’t usually come out of nowhere and many times it manifests too violently when people are repetitively faced with emotional estrangement- whether that be personal, political or economical (the list is inexhaustible). Rather than pointing fingers and excluding others, practicing inclusion on a daily basis can slowly mold our environments to be safer. Of course, this is easier said than done, but even small signs of gratitude, like saying “thank you” to the cleaning lady, can perpetuate this. So here’s a little rainbow for everyone reading this and may your day be just that much more colorful.

-Matt Chu

 

Pictured: Missoni Patchwork cardigan, Dolce & Gabbana printed 3/4 trousers. By Plaza Mayor, Madrid.

Madrid isn’t the most picturesque city, but the passion of the people really sets it apart. The streets are filled with vibrant banters (excluding siesta hours), whether you’re in central locations or any other small alley. People really put zest into what they say and as an American who’s used to small talk, I could really feel the difference in energy – a “How are you” warrants a reflective response, versus the typical “good” or “fine” that are more or less automated.

 

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