matt chu picchu stephanie zheng milennial digital business 1

In this new series, Lunch Break Chats, I’ll be exploring the creative industry with various leaders that define it. First up is Stephanie Zheng, founder of Jezie Jewelry, beauty blogger of Stephanie Zheng, owner of Atticus the Hedgie and business student of NYU. 

So you started Jezie Jewelry, then Atticus’ social accounts, followed by your eponymous beauty blog, tell me a little about how you juggle all these projects you run.

As a full-time student, I think it’s definitely difficult to balance everything. I think it just comes down to accepting the fact that you’ll always be working, haha. I’m kind of a workaholic though so I like always having different projects to work on.

And tell me a little more about how you got on this path, perhaps with Jezie, the inspiration behind starting it.

In the beginning of high school, I wanted to be an eye doctor. I’ve always been interested in entrepreneurship but didn’t think I had the personality to do well in business – I’m bad at networking and awkward around new people. During my sophomore year of high school, I was a huge Harry Potter nerd and made myself a lightning bolt necklace to wear to the midnight premiere of one of the movies. I uploaded the picture to Tumblr and to my surprise, people actually messaged me asking to buy it. I opened a little online store with only five products and grew the brand through social media.  View Post