matt chu picchu storm king 5

It’s not really summer until you visit Storm King Art Center, my version of the beach. With access to sunny weather and impressive sculptures, the park is a modern update to traditionally indoor museums. Filled with acclaimed artists’ works such as Calder and Noguchi, the roster is only the beginning of an imaginative and breathtaking experience.  View Post

matt chu picchu stephanie zheng milennial digital business 1

In this new series, Lunch Break Chats, I’ll be exploring the creative industry with various leaders that define it. First up is Stephanie Zheng, founder of Jezie Jewelry, beauty blogger of Stephanie Zheng, owner of Atticus the Hedgie and business student of NYU. 

So you started Jezie Jewelry, then Atticus’ social accounts, followed by your eponymous beauty blog, tell me a little about how you juggle all these projects you run.

As a full-time student, I think it’s definitely difficult to balance everything. I think it just comes down to accepting the fact that you’ll always be working, haha. I’m kind of a workaholic though so I like always having different projects to work on.

And tell me a little more about how you got on this path, perhaps with Jezie, the inspiration behind starting it.

In the beginning of high school, I wanted to be an eye doctor. I’ve always been interested in entrepreneurship but didn’t think I had the personality to do well in business – I’m bad at networking and awkward around new people. During my sophomore year of high school, I was a huge Harry Potter nerd and made myself a lightning bolt necklace to wear to the midnight premiere of one of the movies. I uploaded the picture to Tumblr and to my surprise, people actually messaged me asking to buy it. I opened a little online store with only five products and grew the brand through social media.  View Post

matt chu picchu electric town 1

The culture of immigration has interestingly molded new identities not necessarily characteristic of ethnic groups. As a result of such “categorizing for convenience”, stereotypes become internalized benchmarks for the youth, using such perceptions to navigate their identities. Walking around the streets of Chinatown reveals such dynamic, as the tension between the ubiquitous old and the struggling new feels heavily imbalanced.  View Post

mattchupicchu gucci

Runway shows by no doubt drive fashion’s glamorous image. Yet, with media platforms democratizing the front row experience and economic uncertainty plaguging the future of high-end retail, there’s definitely a shift in the function of runway shows.While they have always served a business purpose to some extent, utilizing them for branding has become a developing trend amongst designers. View Post